The Dark arts of PR
After working for a prominent PR company in Malaysia...I have borne witness to some pretty underhand PR tactics which somehow are very legal but still sneaky as hell.
Read a recent post on soccernet where John Terry has spoken out.
"John Terry has clearly learned a thing or two about the dark arts of PR following a torrid season in the tabloid spotlight. At the weekend, and after both Manchester United and Arsenal had been eliminated from the Champions League, the England defender was quick to put a positive spin on the failure of any of the country's clubs to make it to the semi-finals of the competition. The final at the Bernabeu will take place on May 22 but England's provisional squad will assemble a full five days before, meaning Fabio Capello now has precious, uninterrupted time with all of his players - a luxury that will not be enjoyed by a number of his rivals. Terry told the Sun: "We can take a very strong positive out of the fact no English clubs have made it through this season. Had one of our teams got to the final the squad would have had some very notable absentees for what is a big phase of our preparation. Now we will all be together and can get some good solid grounding in as a whole. I'm sure from that perspective Mr Capello is happy."
Im English and proud. Just like many Malaysians i'm hoping the England football team win the world Cup with a fit Rooney leading the line.
Just no more controversies. Leave that for me....
Read a recent post on soccernet where John Terry has spoken out.
"John Terry has clearly learned a thing or two about the dark arts of PR following a torrid season in the tabloid spotlight. At the weekend, and after both Manchester United and Arsenal had been eliminated from the Champions League, the England defender was quick to put a positive spin on the failure of any of the country's clubs to make it to the semi-finals of the competition. The final at the Bernabeu will take place on May 22 but England's provisional squad will assemble a full five days before, meaning Fabio Capello now has precious, uninterrupted time with all of his players - a luxury that will not be enjoyed by a number of his rivals. Terry told the Sun: "We can take a very strong positive out of the fact no English clubs have made it through this season. Had one of our teams got to the final the squad would have had some very notable absentees for what is a big phase of our preparation. Now we will all be together and can get some good solid grounding in as a whole. I'm sure from that perspective Mr Capello is happy."
Im English and proud. Just like many Malaysians i'm hoping the England football team win the world Cup with a fit Rooney leading the line.
Just no more controversies. Leave that for me....
